Hey guys! This post is for anyone looking to communicate their event or announcement through our various communication avenues. As most of you have noticed, we have a lot going on here at MPC. We’ve tried our hardest to scale back our announcement time while concisely and consistently communicating event information as efficiently as possible. All this to say, we’ve made some major changes as to how the accomplish this. We really want to see good things happen for you and your ministry, and to see as many people as possible stay “in the know” with all that’s happening here. So here’s my advice as we make some changes and move forward in efficient communication efforts.
It is super important for us all to know that my purpose in sharing this information is to help people engage with the body of Christ. Our whole goal here at MPC to Lead people to Christ, Lift them toward maturity, and then Launch them to do the same. By effectively tackling this avenue of communication in our ministries, we can then effectively grow in our efforts of connecting more people with the Lord and with each other. So just know that as you read this, this is the heart of this post.
I am officially changing our form name from Advertisement Form to Communication Form. It’s still definitely a form for me to advertise things for you, but more importantly, it’s a form to concisely and clearly communicate your event or announcement information utilizing as many methods as possible. This makes the Communication Form a very important part of the process. If you have an announcement or event that you want communicated to everyone everywhere, use this form. It houses all your information in one place and allows everyone responsible for communication your event or announcement in all the appropriate places. It’s our reference for communication. If I get emails or told in passing about what needs to be sent out for an event, I can’t guarantee I’ll remember or that everyone involved will see the information. This is the best way to begin the communication process.
With our digital informational age, every one is hooked to their phone. I mean, I can’t imagine my life without it. If it were, it’d be a lot quieter. But people look on their phones for information because it’s quick and easy. As a matter of fact, 52% of web users use their phone to surf for information instead of their desktop. Over 84% of users open an app to do so. Great news! Our church has an app! We can utilize our app to spread your info to everyone in the church! Most of you probably don’t know this, but our app currently has 497 downloads! That’s more than our average weekly attendance total! This past Sunday we had 261 page views. During the week it averages at about 30 per day. That’s still a lot of people opening it up and finding information about events, listening to sermons, and registering for events. When we send out a push notification (reminding people to register for an event or to update information) the amount of people who open our app sky rockets! Now, I don’t want to be that person who abuses the notification thing. Most people turn it off. So we don’t use it much so we won’t get ignored. But with the amount of people looking into the app for event info should cause us to see that this is a great way to keep people “in the know” about your event.
We’ve also found that scattering information everywhere and then linking it back to it’s source helps create awareness. Here’s a few ideas in which we communicate information beyond the app for you to utilize.
- Facebook. Post an invite on our church’s and your personal Facebook accounts. Link back to your event page on our website. If you need people to register, include a link to the registration page. Ask those involved to share the link on their profiles too.
- E-newsletter. Every week we send an e-newsletter out with all the upcoming information to our subscribers.
- Event handout. We strongly encourage your availability so people can connect with you about your event. Our event handout we distribute with the bulletin includes your booth location so people can easily find you during our announcement time in both services.
As always, I’m open to new suggestions about what can be made to communicate your event or announcement. If at any time you have an idea, email me and we’ll see what we can do!
Keeping It Fresh
We used to advertise every known event and announcement for 4 consecutive weeks in the weekly bulletin handout. The issue with events in the bulletin is that after a few weeks of viewing them, people didn’t see a change in the content and the event information got lost or forgotten because it was the same content every week. Redundancy encourages familiarity, but also includes a form of apathy. Think about it. If there’s something you enjoy doing and it isn’t kept fresh you lose interest. Keeping it fresh is the key. Here’s a few ways to keep it fresh.
- Ask for an identity image. Lots of our events have images attached to them. People recognize an image and connect it with something happening. Utilize this for your benefit.
- Reword your content. There’s so many ways to say things differently. We don’t have change what we say to keep it fresh, just reword it.
The best way to do this is through the Update Form. Everyone involved in communications also uses this form to find any updated information about your event announcement. Here you can update your content, reword your announcement, or even cancel an event.
Keeping it fresh is the key.
I’m hoping that by doing these few things we can keep more people informed about what’s happening at MPC in a more effective and efficient way. If you have any questions at all about using the forms or about this post, please post a comment or contact me!